I posted a short item on blog pilgrim about Steven Berlin Johnson's idea for a magazine called Clutter. Now that I think of it, I feel I should comment on it here.
Every single "shelter" magazine on the market, as far as I've seen, shows pictures of homes that have been completely stripped of clutter: stacks of old bills, newspapers, strollers, magazines, Amazon boxes you've haven't opened yet, vases that are too big for the cabinets, infant car seats, and so on.I think a few other people had problems with the unopened Amazon boxes, like I did. But Johnson is pretty much on the mark. How about a magazine for the way we really live, and not some ideal? The main sticking point is that (I believe) designs for a successful life mean buying less stuff not more, and that's not good for attracting advertisers. Posted by mastr at June 10, 2003 09:40 AM